Don't Stress as Much Over the Small Details
They shared great advice about how people probably won't remember every newsletter you send or every web update. If you're on point most of the time people aren't going to notice. They told a hilarious story about how they used to hold hands and press the send button together when sending their newsletters out because they were so nervous. The truth is, give it your best shot and get it out there. Over time, you'll learn, you'll grow and you'll keep improving! You'll also get a better idea of what resonates with your audience so instead of being afraid, just DO it! You may look back and laugh at your designs and tactics but everything will come into place in time!
Do Consumer Research
Since they came up with the idea for BaubleBar while in business school they used that to their advantage to do market research. While market and consumer research sound like such fancy words, it doesn't have to be and they shared the scrappy techniques they applied. Whether you're doing online research about competitors, setting up focus groups, or simply posting an online survey and getting it into the hands of your target market -- the goal with any form of research is to just get some feedback before sinking dollars into that plan.
No matter what approach you decide to take on, the key is to get to know your target audience better so that you can adjust your model and products based upon their feedback. This advice is SO crucial no matter what industry you work in and I think it's something that you consistency need to pay attention to throughout your business journey. Being successful in biz is all about solving a problem others have or offering something that fills a void.
Don't be Afraid of the Unknown
Something else they spoke about that really hit home was not being afraid of the unknown. Coming from an investment banking background they spoke about their concerns about what would happen if they failed. Would they be employable? What would others think? They said that we've been so trained to be afraid of the unknown and that no matter if you crash and burn or succeed, it will be a learning process which is always useful.
I can 100% relate to this feedback. I've been suchhhh a planner my whole life and starting a biz def wasn't on my radar. Hello, the unknown is scary! But hey, shaking up my plan and moving to NYC from Oregon 6 years ago was pretty scary too, but I did it! And before that? Moving to Portland after college graduation in the dead of the recession just hoping to get my foot in the door in the industry. The truth is, those big scary unknowns? They may be scary and they might not be "in your plan" but they are game changers in directing your life and always come along with a heck of a lot of lessons.
While it's certainly easy to say don't be afraid of the unknown, isn't it scary not knowing what could have happened if you gave something your all? Personally, I'd rather try and fail, than to have that idea always on my mind wondering what if. Maybe things won't turn out like you'd want, but maybe they will! Let that fear drive you forward instead of hindering you.
I hope you've found some of this advice useful! I had SUCH a great time learning from the BaubleBar ladies and know their words will have a lasting impact. If you'd like to catch the whole session yourself, the XO Group also did a Facebook Live for the event so you can check it out below!
